20 Oct 10

Society – Closing Up Shop

Along with location based services, Q&A sites have been very big this year. The simplicity of use and integration with social networking sites have made them a big hit. However, with most start up companies at some point the rubber hits the road…and it’s called bills. If a startup doesn’t have enough cash to continue operating they have two options 1) sell to another entity 2) close up shop. The popular Q&A site Society has choosen to do the later of the two.

I know that a number of you use Society as your primary tool for answering questions that people pose to you. In an official statement from Society they will be closing their doors on October 22nd, which is this Friday. Here is a cut and paste from the announcement.

Since launching Society earlier this year, we’ve seen over 150K people sign in to Society and spend an average of 8 minutes per visit to communicate with over 600K people across 168 countries. More importantly, we’ve seen people acting as advisors to others, helping them with issues around dating, crushes, friendship, family, careers, and over ten thousand other interests you created. You’ve provided over 2 million answers to people, many of whom you’d never met who reached out for help that you provided out of the goodness of your heart.

Unfortunately, the bills must be paid… eventually. As we looked out at websites with ten times the traffic of ours, we found most unable to generate enough ad revenue to make their business work. It is the sad truth of running a community site, but a truth nonetheless. With that, we’ve made the hard decision to shut down the Society website on October 22nd, 2010. We want to give you this update, in case you want to get any of your content out of the system before that time.
Thanks for being such great customers, we only wish we could have served you better.”
It’s a very tough lessons, but at some point whatever business idea you have you have to have revenue in the back of your mind. Remember that earlier this year the majority of job openings at Twitter were for business development positions…ie how to make $$$$$$.
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